What problem does this calculator solve?
Website owners and publishers want to explore commission scenarios based on their audience, click-through rate, and conversion rate. Our calculator makes those assumptions explicit.
Traffic alone does not create affiliate earnings. Connect click-through rate, conversion rate, and commission terms, then see how recurring monthly cohorts accumulate.
Six practical questions, answered clearly
Find the calculation behind your question. These answers explain how to use the inputs and results when making a decision.
How much affiliate commission could my website generate?
First calculate affiliate clicks from visitor volume and click-through rate. Multiply clicks by the conversion rate, then by the commission per eligible conversion. Apply the entered reversal rate as well.
How many visitors would I need to earn €500 in commission?
At €10 per eligible conversion, you need 50 eligible conversions. The required visitor count depends on click-through rate, conversion rate, and any reversals.
How does conversion rate affect affiliate earnings?
With the same click volume, a higher conversion rate produces more commission-eligible transactions, subject to the program’s rules and reversals.
Is a fixed commission or revenue share more attractive?
Compare the fixed commission with average eligible order value multiplied by the percentage commission. Also compare eligibility rules and payment terms.
How do I calculate recurring affiliate commissions?
Enter commission per billing period and the assumed number of eligible periods. The model adds monthly cohorts. Consider cancellations and program terms separately; a uniform reversal rate is not a monthly churn model.
How can I evaluate an affiliate program’s potential?
Compare commission, audience relevance, conversion rate, reversal rate, and expected earnings per click. A high commission alone is not a sufficient quality signal.
Worked example
10,000 visitors, 10% CTR, 3% conversion, a €100 order, and 10% commission produce €300 in month one. One-time commissions total €3,600 annually. With twelve payments per customer and equal new customers each month, modeled first-year recurring commissions total €23,400.
Formula and calculation method
Calculate using your own assumptions
Enter values in a single currency. Results update as you change inputs. Save up to three scenarios for this session. Copy and CSV export include the assumptions and explanations used.
Practical use cases
- Compare one-time and recurring commissions.
- Understand how CTR affects publisher revenue.
- Calculate EPC for the first monthly cohort.
Assumptions and limitations
The entered reversal rate uniformly reduces each new cohort. Additional later churn, tracking loss, costs, and payout thresholds are excluded. Recurring payments start in the conversion month. No preexisting customers before month one. New monthly conversions remain constant.
FAQ: Using the tool, capabilities, and calculation limits
What is an affiliate commission?
Payment for a referred action that qualifies for commission under the program’s terms.
Can I calculate fixed and percentage commissions?
Yes. Both models are available as separate choices.
What does EPC mean for a publisher?
Earnings per Click is average commission revenue per affiliate click. This calculator uses first-month earnings and clicks for that metric.
Can I project monthly commission revenue?
Yes. Results are scenarios based on entered assumptions, not guaranteed earnings.
Are commission reversals included?
Yes, when you enter an assumed reversal rate. It reduces each new cohort uniformly; later monthly churn is not modeled separately.
How much commission could a site generate from its traffic?
Traffic is multiplied by click-through and conversion rates, then by the applicable commission. Results depend on those assumptions and actual program terms.
What does EPC mean in affiliate marketing?
EPC is earnings per affiliate click. Here it uses first-month commission and clicks from that same month, without silently adding later recurring payments.
How does the annual model count recurring commissions?
Each month adds the same assumed number of new customers. Each cohort pays from its starting month for the entered duration. The annual projection includes only payments within the first twelve months.
Why isn’t annual commission twelve times month twelve?
The customer base is still building during year one. Multiplying the later monthly base by twelve would overstate earlier months.
Can I add fixed and percentage commissions together?
This calculator treats those models separately. Actual hybrid arrangements require a separate calculation based on their contract terms.
Clear on the numbers—need professional support?
We help connect business assumptions with an appropriate website, marketing, or business strategy. Your inquiry is free and nonbinding. Consultation pages are in German.
Business and marketing consulting (German)
Request a free, nonbinding consultation →Calculation model V1.1 · Formulas maintained with the tool · editorial update: November 9, 2026.